The platform is rolling out a new feature that allows them to reduce the quantity of AI-made media appearing in their timelines. This move comes as the service disclosed that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the next few weeks before a widespread release. This shift coincides with a increase in AI-generated material, spurred by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing video streams on a competing service only show AI-generated videos. A large amount of this material is considered “AI slop”, a term for substandard, bulk-generated content that is often illogical or surreal.
“We know from our community that many people enjoy content made with AI tools, from computer-generated images to science explainers, and we want to provide users the ability to adjust the amount of that, based on their own choices,” said a platform representative.
AI on the Platform
TikTok shared that there are currently 1.3 billion videos on its service identified as AI-generated. Collectively, over 100 million videos are uploaded to the app each day, making AI content a minor percentage of its complete catalog.
How to Adjust Settings
Members will be in a position to reduce or increase the level of artificial media they see by opening the content preference feature in the application and selecting AI-made media. Further subjects that can already be adjusted under the filter cover news, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules require content makers to tag convincing AI-generated content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
In addition, the service will now apply an artificially created label to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This measure is intended to help prevent users from attempting to evade the tagging system.
Educational Initiatives
The company is furthermore establishing a $2m AI literacy fund for specialists and organizations to produce educational content about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in training computer science.
Moderation Strategy
TikTok has supported its content review process, following discussion over intentions to cut jobs for numerous content moderators in Britain. TikTok is planning to eliminate 439 jobs in its content moderation team in London, with trade unions and internet security professionals expressing worry that staff are being displaced by AI moderation.
A company official stated that human moderation would remain essential, but automated tools can protect employees by filtering out the most graphic content ahead of it is viewed by humans. TikTok reported a notable drop in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is why a extensive automated help is really helping us operate efficiently.”
